Content Craft Episodes

Anne Jacobson MSPharm, CHCP is an independent writer who has been specializing in healthcare professional education since 1999. We recorded our conversation in May 2021. For Anne and many colleagues in continuing healthcare education, the last 18 months or so has been a time of taking stock and reflection on what we want the next phases of our careers to look like. We discuss this process of reflection and the path it leads to questions about how we find fulfillment in work and life. As many ...

Karen Overstreet EdD, RPh, FACEHP, CHCP, Vice President, Scientific and Educational Affairs for Medical Learning Institute, Inc. is here to talk about her journey into educating health professionals and some of the things she thinks are important to support effective communication in the education field. These include: * Skills you need for staying power in CME/CPD * The science of learning * Creative ways to measure outcomes * Formats for delivering education to clinicians * How to build inte...

Martin Warters MA Ed. Tech, CHSE is Head of Education Development Management at Pfizer. Today he shares his expertise on how we can leverage simulation technology in clinical learning and continuing healthcare education. He talks about the power of narrative design to buttress the patient's story, and how to creatively craft pathways for effective learning. Resources High fidelity simulation AR/VR Lev Vygotsky and the zone of proximal development Narrative Medicine at Columbia Narrative design ...

Adrienne Stevens, EdD, MBA, Vice President and Head of Scientific Strategy at Healio Strategic Solutions shares how her passion for dance, and her interest in the mechanics of movement, physical therapy, anatomy, and physiology has translated into a career as a medical communicator. Dance requires precision, and that’s what Adrienne practices in her work. Welcoming Adrienne Stevens, PhD in physiology, to the podcast [00:02] Some of the things Adrienne learned in the process of writing her diss...

Introduction Amanda Kaczerski, ATC, MS, CHCP is Vice Principal of Educational Strategy at the Academy for Continued Healthcare Learning. We first met at the beginning of 2020, feels like 100 years ago now, when we both co-presented as faculty in a prep course for the Alliance's CHCP exam. I'm delighted to have her on the show today, we're going to talk about instructional design, and geek out a little bit and some of those instructional design parameters. Chapters 00:04:19 From field sales to ...

Introduction Monique Johnson MD is the Medical Director at Physicians' Education Resource and has more than 20 years in the CME field. Monique shares some of the challenges clinicians face when they're in the healthcare industry, why she's passionate about having better education within this field, and how to overcome common structural barriers in healthcare that block health professionals from learning. Chapters [02:03] A little bit about Monique and how she got started in the medical educati...

Summary Steve Powell DHA is the CEO and Founder of Synensys Global and is a recognized leader in performance improvement. He has led programs in the US Navy, commercial airline industry, and the healthcare industry for more than 30 years and is passionate about patient safety, quality control, and patient-centered care improvements. Steve shares what he learned in safety when he was a Navy Pilot and how these experiences crossover nicely into the medical industry. He also shares his thoughts on...

Introduction Today my guest is Nina Taylor, Vice President of Learning and Education at American Society for Radiation Oncology. I first met Nina Taylor in 2018 at an Alliance Quality and Innovation Summit in Park City, Utah. She and Andrew Chacko, who was a guest in episode 2 of Write Medicine, were presenters in a session on designing innovative education programs. Nina talks about her work in continuing education and how she uses active listening, social learning, and a sense of fun to create...

Regina Sih-Meynier is an authentic leader with expertise in developing and executing strategic plans for Medical Affairs. She is passionate about ensuring patients receive the best available healthcare and she leverages her intuitive sense, her ability to identify problems, and her creativity to create systems and processes to solve those problems. She has over 20 years of experience in the healthcare field and understands the importance of demonstrating impact in patient care. Regina talks wit...

Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried an...

Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medical Writers Association since 2002 and is the past president of AMWA-Northwest. She also teaches at the University of Chicago Graham School on the subje...

My conversation today is with Dr. Andrew Chacko, a psychiatrist and leader in healthcare innovation. Andrew uses his medical experience to teach others how to become design thinkers using cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. He is passionate about transforming healthcare into the vital, rewarding, and life-changing practice that it can be for patient, provider, and support professionals alike....

Audrie Tornow is Managing Partner at Excalibur Medical Education. We talked about the role of creativity, intentionality, and failure in designing education content for clinicians in healthcare. 01:27 Introductions with Audrie Tornow 02:31 Audrie talks about her beginnings and journey into medical education: No one majored in CME… 04:34 Does anyone remember transparencies? 05:50 How has your background in English informed the way you approach education design and delivery? “When we plan educ...