Content Craft Episodes

Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions? As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts is crucial for developing sustainable, high-quality educational programs and navigating your way as a CME professional. In this episode, we’ll explor...

What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effective. The latest Alliance for Continuing Education in Health Professions conference keynotes reveal surprising insights about AI bias, observation skills...

Are you struggling to position your CME program as a strategic asset in your healthcare system? As a CME professional in a hospital or health system, you're likely facing challenges in demonstrating the value of your programs beyond mere accreditation requirements. You know that CME has the potential to drive quality improvement and enhance patient care, but you may be finding it difficult to integrate your efforts with broader organizational goals. In this episode of Write Medicine, you'll di...

Kristen Dascoli, a seasoned pro with experience on both the editorial and business development sides of CME, pulls back the curtain on the development of a pioneering program on gender-affirming HIV care. ELEVATE was a groundbreaking CME initiative that aimed to enhance healthcare providers' cultural competencies in delivering gender-affirming care to transgender and gender-diverse patients. From its pilot in January 2015 to its conclusion in the summer of 2019, ELEVATE conducted 26 trainings a...

Are you struggling to keep your clinical audience engaged and invested in your CME content? In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience. Discover how to structure your content using powerful storytelling frameworks that build antic...

Are you tired of feeling overwhelmed and frustrated when searching for relevant studies on PubMed for your medical writing projects? As a medical writer, you know that conducting a comprehensive literature review is crucial for delivering high-quality work to your clients and audiences. However, the process can be time-consuming and challenging, especially if you don't have a clear strategy. This episode of Monday Mentor will provide you with the tools and techniques you need to streamline your...

Are you struggling to find the most relevant papers for your medical writing projects on PubMed? You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, leaving you frustrated and unsure if you've found the most pertinent literature. This episode of Monday Mentor will help you understand what literature...

If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content? As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how yo...

Are you crafting compelling stories of transformation in your CME needs assessments? As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need for education. Tune in to: Understand what clinical practice ...

Are you ready to master the art of medical writing and stand out as a CME content creator? As a medical writer, you know that crafting compelling continuing medical education (CME) content requires a unique set of competencies. But what exactly are these essential skills, and how can you develop them to stand out in this competitive field? In this episode, we'll explore the core abilities that will help you excel as a CME writer and deliver exceptional educational content that meets the needs o...

If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content. My guest in episode 102 is Eleanor Steele, also known as MedComms Mentor, who shares how she transitioned from agency...

We’ve reached a major milestone here at the Write Medicine podcast – episode 100. When I started this podcast, my mission was to foster a spirit of community, connection, and support among peers and colleagues in the early days of the COVID-19 pandemic. This mission has evolved and is increasingly focused on providing you. Write Medicine friend, with practical strategies and tools to advance your career and support your work as a CME/CPD professional, whether you are a planner, strategist, an...

Are you aware that plagiarism is not just about copying text word for word? Listen in to uncover the different forms of plagiarism and how to spot them. Plagiarism can have significant consequences in CME content development, affecting the credibility of education materials and the reputation of education providers. By understanding the different types of plagiarism and how to detect them, you can ensure the integrity and originality of your CME content. Discover the various forms of plagiarism...

A decade ago, Curtis Olson PhD, then editor of the Journal of Continuing Education in the Health Professions, made 20 predictions about the future of Continuing Medical Education (CME) and Continuing Professional Development. Those predictions included a shift from the individual to the team as the primary unit of learning, a greater focus on interprofessional learning, more frequent use of evaluation models that tell us not only what works, but also under what conditions and why, and less relia...

Do you ever wonder about CME/CE in Africa? Or how you could use your content creation skills to improve health outcomes globally? This episode explores how one CME/CE writer is using her expertise to directly improve patient care in Africa. Helen Fosam is a seasoned medical writer with two decades of experience shaping her career. Today we’re talking about the significance of diversity, equity, and inclusion in clinical research and the dearth of CME in resource-limited settings like Africa tha...

Do you know the difference between CME, CE, CPD, and lifelong learning? Confused by all the terminology in continuing education for health professionals? Understanding the distinctions is key to navigating the world of accredited education and critical for delivering patient care based on the latest clinical evidence. These terms are like a variety of dishes at a buffet. CME is like a specially crafted, formal meal designed for licensed physicians, complete with specific flavors and presentat...

Are you overlooking a major yet often overlooked contributor to climate change through your digital content creation and strategies? Are you unintentionally contributing to the planet's digital carbon footprint? As CME/CE content creators and strategists, we likely don't consider the climate impacts of our websites, documents, videos, and other digital materials. However, all that data requires substantial energy to power the creation, storage, and transfer of bytes, which generates carbon emis...

Transform your CME/CE content with Write Medicine! Struggling with how to create continuing medical education content for health professionals (CME/CE)? Write Medicine is your definitive guide to mastering the craft of high-quality CME/CE content creation that lifts learning and changes behaviors. Write Medicine is hosted by Alexandra Howson PhD, CHCP, FACEhp, a seasoned writer and researcher with decades of experience in healthcare, education, and CME/CE. Tune in every Wednesday for our feat...

Plain language is a communication style that aims to simplify complex information and make it more accessible to a wider audience. It involves using clear, concise, and jargon-free language to convey information in a way that is easily understood by the intended audience. The goal of plain language is to eliminate confusion, improve comprehension, and enhance communication between the sender and receiver. In this episode, I speak with Ahava Leibtag, an expert in plain language and digital conte...

As we know, the COVID-19 pandemic forced many in-person events to go virtual. While platforms like Zoom made the transition possible, “Zoom fatigue” quickly set in. Audiences have tuned out of long presentations and passive learning formats that are also typical of in-person conferences. To combat Zoom fatigue, virtual event organizers need to completely rethink their approach. So to get some ideas on how to do this, I spoke with Chris Elmitt, an expert facilitator and CEO of the virtual event ...

In today’s episode, I speak with nurse educator Martha Johnson MSN, RN, CEN, otherwise known as Breakout RN, about using active learning strategies to engage nursing students for whom it is also often challenging to connect theory to bedside practice, especially in the context of unique patient scenarios. As a new educator, Martha's first theory course was PowerPoint-heavy with a scripted lecture. She started BreakoutRN to develop a learner-centered model and saw firsthand the improvements in st...

In this episode, I spoke with Sean Sodha, founder of medical content platform Grafi AI, about the promise and pitfalls of generative AI for healthcare content creators. Sean shared his unique perspective on navigating this emerging technology. We take a comprehensive look at the role of generative AI in medical content creation and explore its promise for augmenting human skills and improving productivity in the medical writing space. Key Takeaways Generative AI can greatly accelerate drafting...

I’m really excited to have today’s conversation with Dr. Barbie Honeycutt, a faculty development consultant and host of the podcast Lecture Breakers. Barbi is an expert in the field of active learning and is known for her work on creating engaging and effective learning experiences for students. She is the founder of FLIP It® and Interactive Lectures, two popular strategies for incorporating active learning in the classroom. Here’s what you’ll learn in today’s episode. 1. Start with the learne...

Instructional design for online courses is a crucial aspect of modern CME/CE. And as online learning has grown over the last 15 years or so, especially so since 2020, instructional designers play a vital role in creating effective and engaging CME/CE content for learners. In today’s podcast episode, I’m speaking with Mark Hagerty, an expert in effective instructional design in the context of CME/CE with a passion for behavioral and life sciences. 🩺💡 Mark shares insights from his three-decade-l...